Colgate Social – Still
Zodiac routine series – Aquarius
Some of the illustrations designs done for Colgate North American Masterbrand Social, with versions optimized for every major platform. Designs are playful and dynamic while still retaining a broad appeal due to the family-oriented nature of Colgate's target audience.
Alongside our team copywriter, I brainstorm and develop assets which tie into social trends and moments in a brand-friendly, organic way – such as with our ongoing series Zodiac Morning Routine and Two Types of People. The former links brushing with Colgate products into the Zilennial fascination with horoscopes through the idea of individual morning routine, while the latter has been a standout in sparking friendly debate and engagement by bringing up common differences in oral care.
Two Types of People series – shower
"Summer Festival" illustration/product feature
Oral Care Meme