Colgate Social – Animated
Some of the animated illustrations and designs done for Colgate North American Masterbrand Social, with versions optimized for every major platform. Designs are playful and dynamic while still retaining a broad appeal due to the family-oriented nature of Colgate's target audience.
We proposed and delivered several animation concepts, including a series meant to emulate phone notifications, adding motion and video content to the Colgate instagram feed. As the sole visual creative on these projects, I kept a playful and refreshed direction in mind as I developed each animation from scratch.
Notification-style animation
Kissing Day animation
"Summer Festival" illustration/product feature
My team also conceive and develop briefs for an ongoing series of 3D animations by third party partner Made By Radio. Featuring cute tooth characters, the animations are fine-tuned to capture the new refreshed feel of Colgate Social under our small team's creative control.
"Wedding" third party animation